Max: more than a mascot. A story beginning long before ISOTRA

Every great story has a beginning. Ours was born from two strong ideas – from childhood and from life.
The owner of ISOTRA, Bob Blachut, always remembered one thing: his son had his favourite stuffed animal friend, a mascot, who accompanied him every step on his way. He was a silent companion, support buddy and a symbol of security.

And moreover, there was another one - Max

Max, who entered Bob's life much earlier – as his high school teacher. Back then, they met in an unusual but crucial role: Max as a mentor, Bob as a student. Max was not just a teacher. He was a person who passed on not only knowledge, but also values. He taught honesty, skill and fair approach to work and to people.

And these lessons did not end with the school bell

Years later, their paths crossed again at the moment when ISOTRA was founded. Max was at the beginning and became a natural part of the company's story. He shared his experiences, helped shape the team and passed on his know-how - to colleagues, partners and customers.

And he still does it up to now

Well, when the idea of creating a company mascot was born, it was clear.
The name and image came naturally - the first image of Max created by Bob looked like this:

Max is not just a character

He is a symbol of experience that is passed on.
He is a reminder that behind every success, there are people who have taught us something.
And he is a guide who helps others find the best solution.

Meet Max - the mascot of ISOTRA